Managerial Economics

Unit I (4 Sessions)

Overview: The economics background to management; Nature and scope of managerial economics and its relationship with
other disciplines; Significance in decision-making and five fundamental concepts

Unit II (8 Sessions)

Demand analysis: Demand theory; Objectives of demand analysis and determinants of demand; Elasticity of demand and its
measurement methods; Importance in decision-making; Demand forecasting methods


Unit III (10 Sessions)

Production and cost analysis: Production concepts and analysis; Production function; Characteristic of various factors of
production; Laws of production; Cost concepts and analysis; Empirical estimates of production and costs; Production function
and its managerial use, short-run and Long-run Average costs curves and its analysis.


Unit IV (10 Sessions)

Pricing decisions: Pricing under different market structure: perfect and imperfect (monopoly, monopolistic and oligopoly
markets). Pricing strategies; Collusive and non-collusive oligopoly; Baumol and Marris’s models


Unit V (8 Sessions)

Macroeconomics: National Income-concepts and various methods of its measurement. Inflation: theories. Introduction to
business cycles



Managerial Economics also called as Business Economics is that branch of economics that uses the Microeconomic Analysis to solve the business problems. It uses the economic theory & practice to provide the solutions to the business problems.

It is most commonly applied to solve the following business prblems:

Risk analysis
Production analysis
Pricing analysis
Capital budgeting

UP Technical university MBA syllabus

COURSE : M.B.A Effective from Session 2008-2009


Semester 1

MBA 011 Principles & Practice of Management
MBA 012 Managerial Economics
MBA 013 Accounting & Financial Analysis
MBA 014 Organisational Behaviour
MBA 015 Business Statistics
MBA 016 Marketing Management
MBA 017 Computer Applications in Management
MBA 018 Communication for Management



Semester 2


MBA 021 Business Environment
MBA 022 Business Laws
MBA 023 Research Methodology
MBA 024 Operations Research
MBA 025 Production & Operations Management
MBA 026 Cost & Management Accounting
MBA 027 Financial Management
MBA 028 Managing Human Resources
MBA 029 Comprihensive Viva

Semester 3



MBA 031 Supply Chain Management
MBA 032 Strategic Management
MBA 033 Management Information System
MBA 034 Consumer Behaviour & Marketing Communication
- Specialization Group -1 Elective 1*
- Specialization Group -1 Elective 2*
- Specialization Group -2 Elective 1*
- Specialization Group -2 Elective 2*
MBA 035 Summer Training Project Report

Semester 4

MBA 041 Entrepreneurship Development
MBA 042 Corporate Governance, Values & Ethics
- Specialization Group -1 Elective 3*
- Specialization Group -1 Elective 4*
- Specialization Group -2 Elective 3* or 4*
- Open Specialization Elective (Any one) *
MBA 043 Research Project Report
MBA 044 Comprehensive Viva (CV)

ELECTIVE PAPERS
Specialization Group : Human Resource

Course Code

1. MBA HR 01 Personal Growth and Training & Development… (III Semester)
2. MBA HR 02 Industrial Relations & Labour Enactments……… (III Semester)
3. MBA HR 03 Team Building & Leadership…………………… (IV Semester)
4. MBA HR 04 Negotiation & Counseling ……………………… (IV Semester)

Specialization Group : Marketing

Course Code
1. MBA MK 01 Marketing of Services…………………………. … (III Semester)
2. MBA MK 02 Marketing Research. (III Semester)
3. MBA MK 03 Sales & Distribution Management ……………… (IV Semester)
4. MBA MK 04 Retail Management ……………………………… (IV Semester)

Specialization Group : Financial Management

Course Code
1. MBA FM 01 Management of Working Capital…………….. (III Semester)
2. MBA FM 02 Security Analysis and Investment Management ... (III Semester)
3. MBA FM 03 Management of Financial Institutions & Services (IV Semester)
4. MBA FM 04 Tax Panning & Financial Reporting…………….. (IV Semester)

Specialization Group : Information Technology

Course Code
1. MBA IT 01 Database Management System ………………….. (III Semester)
2. MBA IT 02 System Analysis & Design and Software
Engineering……………………………………. (III Semester)
3. MBA IT 03 Data Communication & Network ……………… (IV Semester)
4. MBA IT 04 Electronic Commerce…………………………. (IV Semester)

Specialization Group : International Business

Course Code
1. MBA IB 01 International Marketing ………………………. (III Semester)
2. MBA IB 02 International Business Environment and
Foreign Exchange Economics………………. (III Semester)
3. MBA IB 03 Export Management and Documentation…… (IV Semester)
4. MBA IB 04 International Logistics Management…………. (IV Semester)

Specialization Group : Open Specialization (Choose any one in IV Semester)

Course Code
1. MBA OP 01 Insurance & Risk Management…………… (IV Semester)
2. MBA OP 02 Hospitality Management…………..………. (IV Semester)
3. MBA OP 03 Project Management………….…………… (IV Semester)
4. MBA OP 04 Rural Management………………………. (IV Semester)

MBA & UP Technical University

Masters in Business Administration or MBA as it is commonly known.. is a degree in business management. It is generally a 2 years full time degree that aims at teaching the business management concepts & fundamentals to the students. One of the most controvertial question that poeple face is that weather the managers are made of are born.. I feel leaders are born but the managers are made..People may give an argument that Late Shri Dhirubhai Ambani never went to a management institute but he was a very successful manager... But, I would say that he would have also at some point in time gone through the different management concepts & theories and a very large chunk of people that worked for him were MBA's. Let us not get into this argument.. Only thing I would say here is that the management concets though not applicable as they are but have a great importance in sharpening one's management skills ... I would say that MBA is not only a degree but an institution that changes a person's perceptions & thoughts... I would try & incorporate such notes & case studies in this blog that would help the students of UPTU to understant the management concepts easily & better way.